I used the previous formulation, and this one smells almost identical, for which I am grateful. It behaved fairly well in my CP soap. I won't know about scent retention of this new one until more time has passed, but the previous formulation is still potent in bars almost a year later, so my fingers are crossed that this one will be, too!

My husband loves this in soap. I hot process my soap and this scent was wonderful. The scent is long lasting I will be making more for Christmas gifts! Thank you

This fragrance smells wonderful in the bottle and behaves well in cold process soap. However, my batch has been curing now for five weeks and there's virtually no scent left. I used 5%--I usually don't add the maximum amount. I stashed a few bars in a loosely covered box to try to maintain what little scent is left...I still can't smell much more than a whiff of fragrance. So disappointing! I love the scent in the bottle. I poured one more batch yesterday with 5.5%--so far it smells great, and my fingers are crossed. Hopefully I just didn't add enough on the first go-around.

Smells heavenly (no pun intended). Customers hate this CP soap is a seasonal product. First ordering this fragrance type (Frankincense & Myrrh) from Nurture Soap and was not disappointed! Fabulous fragrance in every way!

This is one of those fragrances where I truly feel the individual will either love it or leave it (no in between, as many Lush/Gorilla Perfumes go), but for those who love it, it'll resonate deeply! This FO, like its Icon duplication, is rich, deep, slightly bitter-herbaceous, resinous, woody & planty, with golden notes of Myrrh being the star of the show! If you're a fan of Lush fragrances like "Oudh Heart" (NS's "Oudh Wood"), "Rentless" (NS's "Earth Meets Sky"), "Fire Tree" (NS's "Flame Tree) and/or "Smuggler's Soul" (NS's "Somali Soul"), it's very likely you'll be drawn to "Three Wise Men" as well! As most multi-dimensional fragrances do, this FO blossoms to its fullest manifestation of excellence in application, and smells exquisite in CP, with sandalwood notes coming through beautifully, and even more so, in the background! Absolutely NO acceleration, ricing, separation or discoloration, and I was able to execute a 5-color drop swirl (plus piped-top), with ZERO issues! The scent in my soaps is exceptionally fragrant, while also being soothing, grounding, centering & "zen-like". It's an aroma that leans a bit more masculine to my nose, but not adamantly so... ANYONE who appreciates these types of fragrances will thoroughly enjoy its warmth, depth & complexity! While this fragrance might not be everyone's cup of tea, those to whom it "speaks to" will be fully captivated by it!