I have tried a few different reds and they've always come out pinkish or more like a brick color, so I was thrilled with this red. I made a primary color soap and did solid red, plus a drizzle of red (and the other colors) on top. It was a fabulous, true deep red, and exactly what I was looking for. It didn't bleed at all into the yellow or blue, and was so pigmented and true to color.